Why companies such as the “big yellow looking book” are not longer effective?

Simple, they are only pushing their content one way!

Now, if you read back to my other posts, I was discussing the various forms of Social Media outlets, such as: Facebook, Twitter and LinkedIn. Given the nature of these posts, let me ask you something.

As a business owner, how are you doing with your Social Media accounts? Are you progressing through them yourself? Are you active? If you are not doing them yourself and have a Social Media agency managing them for you, are you still participating to some extent

Reason I’m asking is because, you must know that contributing to social media accounts is a combined effort between two parties. If you didn’t know this, well, now you know. Being a co-owner of an international marketing agency, I have come across many potential clients who were not part of the percentage of business owners who felt social media needs to be a combined effort. Guess what? We’ve passed them by. Why? Based on the entirety and delicate nature of Social Media, here are our reasons for why they may not be the right client for us:

  • We are not them. Sure, this statement is simple enough, however you’d be surprised how many prospects feel that they could just pay a social media marketing agency and wash their hands from any portion of their social media efforts. Unfortunately, it just doesn’t work that way. Why? Let’s take a law firm for example. Say you were managing their Twitter account. Well, as most of you know, social media is all about interacting and engaging with other social media users in an attempt to increase brand awareness. Well, perhaps you end up engaging with other users and creating conversation. Well, because you are not the specific business owner…you are only acting on behalf of them, you may or may not engage with users the way that the business owner would have liked or the way that they would have engaged themselves. Does that make sense? Social media platform is the best platform for the promotion and advertising of the products and brands. The correct information is available and check it out at the official site. The collection of the right information is there to have the best and effective results. The use of the platform is there with excellence and intelligence. 
  • Potential legality issues. This ties into the above point. If the business owner’s reputation happens to be compromised, then the marketing agency may all of a sudden be thrown into a very serious lawsuit…which will then compromise the agency’s reputation… and let’s face it, no one wants that to happen.
  • You own your business. We don’t. It’s as simple as that. Sure, a marketing agency researches their client thoroughly, however you know your business more than we do. The marketing agency can only go so far with engaging and interacting with potential prospects, however it is up to you, as the business owner to keep tabs on what’s going on with your accounts as well and interact and answer questions when needed. The agency itself cannot do that for you.

There you have it. 3 simple points describing why Social Media needs to be combined effort from both parties.

One last point. If you, as the business owner are not around to offer your effort, then unfortunately, social media might not be the right fit for you and your business. Before you make the decision to increase your marketing efforts through Social Media outlets, ask yourself this: How much time do I have per day to put aside for Social Media? Depending on your answer, that’s when you can officially decide to include this form of communication into your marketing efforts.