• As we all know, people come in many types as they buy Instagram views in order to grow their business. People do business differently from others. People communicate in different ways and for different reasons. It stands to reason, therefore, that business and professional people use Twitter differently. Here is our take on the 10 types of business and professional twitter users. You might find that you know some of these types. 
  1. Out to Lunch (Permanently) – These are some of the 60+ percent of Twitter accounts that are inactive. No one really knows why these accounts exist or why they are not used. Some have suggested (quite reasonably) that the accounts were created by people who have passed away or their businesses passed away; they forgot or lost passwords and created new accounts; they opened accounts because their marketing department said they should, and now they think they can safely ignore them. (If you have other ideas, please share them in the comments below).

  2. Hidden in Plain Sight — These folks are present and accounted for – barely – buy they are privacy obsessed and use Twitter only to communicate occasionally with a tightly controlled and carefully considered group of people or businesses. They don’t quite understand why anyone would open up their business, professional or personal life to people they don’t know. They are among about 12 percent of Twitter users who use the platform only for private communication.
  3. The PR Announcer – These are typically old-school Press/Media Relations people who can’t quite get their heads around how Twitter works. They broadcast announcements of company events and achievements in the hope the right people might see their posts. To them, a Twitter post is a greatly abbreviated Press Release. They have not tried to attract a following because they see Twitter as just one big bulletin board.
  4. Electric Guitars in Search of Amplifiers – These are professionals, small businesses, and others who post information about their achievements, business goals, activities, products, services, and customers/clients in an effort to attract the attention and amplification of influencers who can help them find the right audience. They keep playing the tune, but no one can hear it. Unfortunately, this is unlikely to happen with 140 characters.
  5. Link Listers – These Twitter users post links to their corporate or professional websites in an effort to drive people to their content and sales information. Unfortunately, without an introduction and/or #hashtag to create interest in what is at the other end of the link, their efforts are wasted.
  6. Professional Networkers – These folks try to use Twitter to find and connect with people who can help them find their next job or gain visibility in a profession or industry to advance their careers. Eventually, they will understand that it is very difficult to build the kind of relationships that will meet their goals on Twitter. LinkedIn is a better professional networking site. Further, unless they are known or known for something (a published book, a popular blog, industry expertise) offline already, they typically will not build the connections they seek on Twitter.
  7. Big Spenders – These are the companies and professionals who are trying to spend their way to the top of Twitter visibility. They spend heavily on advertisements, sponsored posts, buying followers (always an iffy proposition), and paying big-name marketers huge sums to rise in Twitter popularity and visibility. Unfortunately, unless they have a Big Brand already that sells necessary products or they are the next Starbucks, Coca-cola, Zappos, or Amazon, they might be overspending and spinning their wheels.
  8. High-Profile Professional Celebrity Wannabes – Twitter will never make anyone a high-profile professional celebrity. Ask any real leader in a profession or industry what role Twitter (or any social media platform) played in their ascent, and they will probably laugh. Professional celebrity is earned with hard work, insight, innovation, and demonstrated leadership capabilities. The earned celebrity is what attracts Twitter followers, not the reverse.

  9. Egotists (sometimes called Sophists) – Typically, this user type is in possession of some knowledge (maybe a good bit) and experience in an industry or profession. Led by an inflated ego, and believing his or her wisdom to be superior, s/he over-shares insignificant details of personal and professional life, and might occasionally pontificate on the subject of industry or professional minutia.
  10. Engaged and Engaging Professionals – These Twitter users are hard-working professionals or corporate leaders. They know the needs of their target audience and when and where to engage with them. Through helpful created and curated content, openness, and sharing valuable help and insight with that audience, actually engaging in conversations or debates on relevant topics and issues. Their followers and fans are potential and current customers and others in their profession or industry. By earning trust and respect, these users attract clients or customers and are followed by colleagues for their professional insight.

We at Little Black Dog Social Media encounter all of these 10 types of business and professional Twitter users. Our approach to helping our clients with their social media presence and marketing is carefully contained within the confines of the final type – engaged and engaging professionals. If you or your business need help engaging colleagues and customers/clients, it would be our privilege to help you succeed on Twitter and other Social Media platforms. We can also help you with the integration of your Social Media marketing and other digital and traditional marketing strategies. Visit our website (www.littleblackdogsocialmedia.com) and click on the green button to schedule your free consultation with our team.